On Call of Duty’s Elite Package
So, Activision have announced that they are releasing an optional subscription for Modern Warfare 3 that will give additional benefits. Though there are no solid details yet of what the package contains, it has been stated that playing multiplayer will remain free, and this is just a perks package.
Online internet reaction, at least in the bits I read, has been suitably backlashy.
Thing is, I can easily see how this is a great idea. Offering optional stuff so your hardcore fans can pay even more if they want to? Sounds good. Call of Duty is one of those games where customers get wildly varying amounts of entertainment time for their money. Some (like me) just play the single player. Others play the multiplayer solidly for the whole year until the next one.
I’m not surprised at developers knee-jerking that this is a terrible idea, I am a little disappointed in the lack of imagination that is being shown about what this service could potentially include.
The trick as I see it will be in not fracturing the player base and unbalancing the game, while still making the up-sell tempting to the have-nots. Map packs (the only paid-for extra that CoD current offers) fracture the player base, as their system makes it impossible to play on maps you don’t own.
There are a lot of other things you could offer that would still allow people to play together (which is what you want, to keep the temptation of signing up wafting in the face of those who haven’t yet).
Stuff like: unique weapons, perks, and classes are all fairly straight-forward; being able to get an extra ten ranks before you hit the cap and have to prestige to continue progressing; allowing a player to select one weapon or perk to take with them when they prestige, rather than starting again entirely from scratch; putting a little “Elite” symbol next to people’s names in-game and on leaderboards; unique player skins.
If they started offering a video & screenshot capture and upload service then give the Elite subscribers more slots to upload to, so they can keep more of their best kills (like Bungie do with Halo).
As well as the usual “bonus XP” weekends for all players, have special weekends where all Elite players earn 50% extra XP.
Or how about adding bonus objectives for people who’ve signed up? The Elite get a random extra target to reach every game that rewards them with more XP and moving up a special leaderboard that tracks this stat. Then you put a prompt on screen to the “have nots” saying “ah, I’d you’d been signed up, you would have just completed your bonus objective for this match, and earned all this extra XP. If you sign up now you can still claim it – do ya wanna?”
It wouldn’t be hard to put together a package that, in addition to having map-packs for free for the duration of your subscription, would seem like a fair deal to CoD’s frequent players, while not ruining the game for everyone else.
Again, I have no insider knowledge of what Activision are planning. These are just some ideas that came to mind as to how I would go about providing worth to subscribers.
You may continue your “which is definitely best, Modern Warfare 3 or Battlefield 3″ rants now…
UPDATE:
Well, some firmer details have come out now, though I’m not entirely sure they are meant to have. From what I’ve read the service sounds a lot like Bungie.net, with advanced stat-tracking, video uploading, and that sort of thing. It also apparently includes the ability to matchmake with other players through social networks, which sounds very interesting.
Certainly nothing that will fracture the player base, and definitely things I could see frequent Call of Duty players wanting. The only question now is the price point.
I would imagine this coming in at somewhere around £4 a month. It sounds like a tiny amount of money (because it is – the cost of a London pint, or even broken down to just a pound a week – who would miss that?) so it will be an easy sell.
And yet it adds up over the year to £48, or slightly over the high-street cost of buying a new game. So Activision would essentially be selling you two copies of Call of Duty a year. (Assuming a 1:1 take-up, which they obviously won’t get. Though even a couple of million signing up would reap high rewards, considering there would be no retail or manufacturing to share the pie with.)
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Posted by FreakyZoid on Tuesday, May 31, 2011 at 8:21 am
Tags: Games, Games industry








